Rooted in the coffee-growing heartland of Colombia, Juan Valdez Classic is a testament to generations of craft and community. Made from 100% hand-picked arabica beans from the Cumbre premium blend, every jar supports the smallholder farmers of the Colombian Coffee Growers Federation — a cooperative built on fair trade, sustainability, and pride of origin. Juan Valdez is a certified B Corp.

Tasting Notes: Dark chocolate · Toasted nuts · Brown sugar · Clean, lingering finish

Cup Profile: Strong · Full body · Rich aroma

Unlike ordinary instant coffees, Juan Valdez Classic is dehydrated at low temperatures — a process that locks in the coffee’s natural components, flavour, and aroma. The result is a bold, satisfying cup that brings the Colombian highlands straight to your home.